Images and Messages

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In 2007, Dóchas members adopted a Code of Conduct on Images and Messages.

This Code of Conduct was developed by the members of Dóchas, the Irish association of Non-Governmental Development Organisations and adopted in 2007. It supplies a framework for sound and fair communications across the NGO sector in Ireland and beyond. The Code is designed to support NGOs when communicating development issues and to assist with the day-to-day work of the variety of Irish organisations and their partners, working in long-term development, development education and humanitarian relief.

Implementation of the Code

Comhlamh strives to support the Code’s implementation and to promote it across all members of staff, as well as partners, contractors and the wider NGO sector.

By signing the Code,Comhlamh commits to a set of principles, ensuring that we will avoid stereotypical or sensational images, respect the dignity and equality of all people portrayed and promote fairness, solidarity and justice through all our communications. Comhlamh also agrees a number of commitments to ensure the

Code’s principles are implemented throughout all activities of our organisation.

The Code is an attempt by Irish NGOs to regulate themselves and to lead by positive example. It strives to encourage an accurate representation of development issues and the people with whom Irish NGOs work in many different countries and contexts, and to facilitate a critical engagement of the Irish public with development issues.


 How well are we doing?

We would love to hear from you! Your comments and feedback on all of our communications (website, brochures, flyers, adverts etc.) are greatly appreciated because only you can tell us how we come across and how you feel about the people and issues we portray.

Please get in touch with us:

  • if you feel like some of the images or messages we use in our communications misrepresent the issues and people we strive to portray.
  • if you feel like an image or artwork we use is breaking the Code’s principles.
  • if you’re unhappy with the a particular picture, video, article etc.
  • if you have ideas on how to improve the existing coverage of a topic
  • if you like our communications materials.
  • if there is a specific photo, article, brochure, ad etc that you thought was particularly effective or stood out.
  • if there is any other feedback you would like to share with us.

  • This field is for validation purposes and should be left unchanged.

Cross Sector Feedback Mechanism

Dóchas has introduced a cross-sector feedback mechanism that you can make use of, should you not be satisfied with how we handle your comments and feedback. Find out more.

You can take a complaint directly to Dóchas.

  • Complaints must be addressed to the Dóchas Director at [email protected]
  • Complaints must be against Code signatories only (Please see here for a full list of signatories).
  • Complaint must clearly indicate which principle or principles of the Code the complainant feels may have been breached, and why (Please click here to download the Code of Conduct).
  • Complaint must clearly indicate the full name of the complainant (this information will be kept confidential to Dóchas and anyone involved in the process) and the complaint must clearly indicate the format/medium the complainant feels may have breached the Code (ie. Website, TV ad, poster, etc) and provide a link, copy or full description of the piece.

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